Using The Reports
Reports are the heart of WP Insights Pro. This is where raw data is transformed into clear, actionable insights about your website. This guide serves as a central hub. Click on any report below to jump to a detailed breakdown of its features, tables, and charts.
The Reporting Interface: Core Features
Before diving into specific reports, let’s look at the tools available on report pages.

The Date Range Picker
This is your primary tool for exploring your data. You can select from a list of quick presets (like “Last 7 Days”), view a specific archived month, or define any custom date range for your analysis.
Sub-Navigation Tabs
Most reports are organized into tabs to keep the information clean and focused. Click on a tab (e.g., “Geolocation,” “Technology”) to switch to that specific view without reloading the page.
Interactive Tables
All our data tables are interactive. Sorting: Click on any column header with an arrow icon to sort the data by that metric. Click again to reverse the order. Mobile Responsive: On smaller screens, less critical columns will collapse. The data for each row is always accessible.

Export to CSV
Need to use your data in a spreadsheet or a client report? Just click the “Export CSV” button at the top of any report to download the data from your currently active view.
Your Analytics Reports: A Guided Tour
Click on any report below for a detailed guide on its specific metrics and features.
Dashboard
The Dashboard provides an overview of your metrics, including traffic trends and top content.
Audience Reports
Understand who your visitors are. Explore their geographic location, the technology they use, and when they are most active.
Acquisition Reports
Discover how visitors find your site. Analyze your traffic sources, marketing campaigns, and advertising channels.
Content Reports
Learn what content resonates with your audience. Identify your most popular pages, best landing pages, and top exit pages.
Events Report
Track key user interactions beyond pageviews, such as button clicks, downloads, and form submissions.



