Version 0.9.0
June 08, 2026- NewAdvanced Trend Comparison Engine. Compare the historical performance of multiple specific pages, authors, or campaigns on a single chart, complete with a detailed data matrix table.
- NewAdvanced Comparison Visualizations. The main dashboard chart now overlays the previous period’s performance for instant context.
- UpdateDuring the monthly processing delay window (before monthly analytics files are generated), the “Last Month” selection now displays the previous month’s exact date range analytics instead of falling back to the last 15 days.
- FixCorrected an issue where ‘Unique Events’ data was omitted from Historical Trends exports.
- FixCorrected ‘Exit Rate’ calculations by preventing event-only sessions from artificially inflating exit counts.
- FixCorrected table column spans to prevent a brief visual glitch during initial page load.
- FixResolved an issue where the “Post Types” report would show a blank table instead of a “No Data” message when empty.
Version 0.8.2
May 20, 2026- UpdateTested up to WordPress 7.0.
- FixPrevented duplicate pageviews from being logged on sites using aggressive caching mechanisms (like LiteSpeed Guest Mode).
- FixEnsured accurate author and custom post type tracking on sites using aggressive caching or JavaScript optimization plugins.
- FixPrevented pending background jobs from incorrectly displaying a “stalled” warning when waiting in a long queue.
Version 0.8.1
May 10, 2026- NewAuthor-Specific Traffic Attribution. The Single Author Dashboard now includes a “Top Traffic Sources” report to show exactly where an author’s traffic originates.
- New“Re-aggregate All” bulk action tool to quickly update all historical data after major plugin updates.
- FixPrevented WooCommerce from injecting unwanted layout elements into report tables.
- FixImproved visual alignment and mobile display for drag-and-drop settings.
Version 0.8.0
April 18, 2026- NewSingle Term Dashboard allowing deep dive into specific Categories and Tags performance.
- NewDetailed “By Ad Group” drill-down reporting for Google Ads campaigns within the Advertising tab.
- NewText search/filtering to all major data tables.
- New“Export Raw JSON” option to all reports for advanced data analysis and integration.
- New“Top 404 Errors” report to easily identify and track broken links.
- NewSite Search Tracking. Automatically logs search queries and displays them in a new dedicated Content report.
- NewDrag-and-drop reordering to Auto-Tracked Events and Goals settings for easier management.
- NewInteractive Event Explorer with dynamic Category and Action filters to the “All Events” report.
- UpdateEnriched Advertising and Conversion “Landing Page” reports to display Page Titles and Featured Images alongside URLs.
- UpdateUnified UI for data filters and data access interactions by standardizing filter placement and replacing hover actions with inline links.
- FixEnhanced table sorting logic with a secondary alphabetical tie-breaker to ensure rows reorder predictably even when metrics are identical.
- FixCorrected data processing logic to ensure Advertising reports (Google Ads, Facebook Ads, Microsoft Ads) populate correctly.
- FixImproved Historical Trends search to support single-character queries for Chinese, Japanese, and Korean (CJK) languages, while preventing incomplete queries during IME composition.
- FixPolished mobile layout by improving widget spacing and removing restrictive scroll boxes from data tables.
- FixImproved All Events report table layout to correctly handle very long event labels (e.g., URLs).
- FixIssue where the Taxonomies report would not display a “No Data” message when a period contained no terms.
- FixTable sorting indicators failing to reset after applying dynamic filters.
Version 0.7.2
April 10, 2026- NewAdded a mandatory “Type to Confirm” prompt before deleting all raw logs or reports to prevent accidental data loss.
- UpdateIncreased the default Raw Log Retention period to 12 months.
- UpdateDevice detection engine for improved accuracy with the latest browsers, devices, and bots.
- UpdateBundled GeoLite2 geolocation database to the latest version for improved country detection accuracy.
- FixPrevented “Unknown” countries with zero visits from appearing in Audience reports.
- FixImproved URL parsing to correctly capture language subdirectory codes on sites using TranslatePress.
Version 0.7.1
April 06, 2026- NewAdded {page_path}, {page_title}, and {post_id} dynamic placeholders for contextual event tracking.
- NewAdded a “Refresh Trends Search Data” tool to immediately update the Historical Trends dropdown.
- UpdateClarified Dwell Time setting as optional in the UI.
Version 0.7.0
March 27, 2026- NewAdvanced Dynamic Placeholders ({text}, {link_url}, {data_attribute}) for Auto-Tracked Event labels.
- NewAutomatic tracking for Outbound Links and File Downloads (configurable in Settings).
- New“Form Submission” Auto-Tracked Events, enabling no-code tracking of form completions.
- UpdateUpgraded “Element Visibility” tracking to include a “Minimum Dwell Time” setting for measuring true engagement.
- UpdateImproved click and view tracking logic for better compatibility with dynamic themes and page builders.
- UpdateTested up to WordPress 6.9.4.
Version 0.6.2
March 08, 2026- UpdateImproved layout of Audience “Time Patterns” charts for better visual consistency.
- FixEnsured the “Re-aggregate Data” admin notice dismisses correctly when clicking the action button.
- FixImproved table responsiveness on smaller screens by enabling horizontal scrolling.
- FixAdjusted vertical alignment in Author and Post Type tables for better visual balance.
Version 0.6.1
February 06, 2026- NewPrevious/Next navigation buttons to the date range picker for rapid period switching.
- NewAdmin notice system to alert users when new features require data re-aggregation.
- UpdateTested up to WordPress 6.9.1.
- FixFiltered out internal and non-public taxonomies (like WooCommerce shipping classes) from the Terms report to reduce noise.
- FixPrevented extremely long URLs from breaking the responsive table layout.
Version 0.6.0
February 02, 2026- NewAdded Authors, Post Types, and Taxonomies to Historical Trends and CSV Exports.
- NewDrill-down dashboards for individual Authors and Post Types.
- New“Content Intelligence” suite: dedicated reports for Authors, Post Types, and Taxonomies (Categories, Tags).
- NewEnhanced content tables with Featured Image thumbnails and Author names.
- UpdateImproved Dashboard and Content tables to display Page Titles alongside URLs for better context.
- UpdateAdjusted Dashboard list limits to Top 5 for a cleaner, more readable overview.
- FixAddressed several CSV export formatting issues.
- FixImproved page title aggregation logic to prevent search result titles from overwriting actual page titles.
Version 0.5.0
January 09, 2026- NewTool to download raw monthly logs as ZIP archives for data portability.
- NewHidden “Developer Tools” section for internal testing (enabled via WPIP_DEV_MODE constant).
- UpdateUpgraded Chart.js library to the latest version 4.5.1.
- UpdateDevice detection engine for improved accuracy with the latest browsers, devices, and bots.
- UpdateBundled GeoLite2 geolocation database to the latest version for improved country detection accuracy.
- UpdateImproved the logic for the “Privacy Readiness Check” on the Tools page.
- UpdateDefault data retention changed to 6 months for log files and indefinite for monthly reports.
Version 0.4.1
January 02, 2026- New“Excluded IP Addresses” setting under the Privacy section to allow blocking specific IPs from being tracked.
- NewImplemented automatic access control rules to harden data directory security on Apache, LiteSpeed, and IIS.
- UpdateImproved the default date range logic to prioritize the fastest-loading report (“Last Month”) for a better first-load experience.
- UpdateTested up to WordPress 6.9.
Version 0.4.0
November 11, 2025- NewAccount page has been added for easy license management. After updating, please activate your license key to ensure continued access to future updates.
- NewUpgraded to a professional licensing and automatic update system, powered by Freemius.
- UpdateTested up to WordPress 6.8.3.
Version 0.3.2
October 31, 2025- NewThe plugin now tracks the WordPress Post ID for all pageviews and events. This is a foundational improvement that will enable powerful new content-based reports (like Author and Category performance) in future updates.
- UpdateReplaced the text input for “Event Match” goals with an interactive dropdown selector for simple and typo-free rule creation.
- UpdateRedesigned all report pages with a cleaner, more modern interface for an improved user experience.
Version 0.3.1
October 10, 2025- NewIntroduced 2 new PHP filters for developers: “wpip_do_tracking” and “wpip_bot_keywords”.
- UpdateReplaced the “Documentation” menu item with an improved “Help & Support” page that now serves a direct link to our complete online documentation.
- UpdateStandardized all “Top N” lists on the Dashboard to display a consistent Top 10.
- FixRemoved the redundant “Unique Events” column from the “All Events” report table to improve clarity.
Version 0.3.0
September 5, 2025- NewFull Goal Tracking system with a new dedicated “Conversions” report page.
- NewFull Event Tracking system, including a “No-Code” UI for tracking clicks and element views.
- UpdateDevice detection engine for improved accuracy with the latest browsers, devices, and bots.
- UpdateUpgraded Chart.js library to the latest version 4.5.0.
- UpdateThe MaxMind license key is now masked on the Settings page for improved security.
- UpdateImproved loading indicators across all reports for a more consistent experience.
- UpdateEvent and Goal data are now fully integrated into Historical Trends and CSV exports.
- FixProcessing buttons on the Tools page are now correctly disabled while a job is active preventing duplicate tasks.
Version 0.2.1
August 23, 2025- UpdateUpgraded the Dashboard’s referrers widget to a more accurate “Top Traffic Sources” list.
- FixThe “Referring Domains” report now correctly shows only traffic from the “Referral” channel.
Version 0.2.0
August 22, 2025- NewHigh-performance “Comparison Mode” for all Dashboard scorecards.
- New“Export to CSV” feature for all reports.
- NewSetting in “General Settings” to allow users to choose their preferred default date range.
- NewNew “Last 15 Days” option in the date range picker for more flexible reporting.
- NewNew “Historical Trends” report to visualize monthly metric performance over long date ranges.
- New“Custom Channels” report to track and analyze user-defined URL parameters (e.g., from TikTok, LinkedIn).
- NewContextual percentages to scorecards and detailed report tables for deeper analysis.
- New“Advertising” report to track and analyze performance from Google, Facebook, and Microsoft Ads.
- New“User-Agent Exclusion List” in the privacy settings.
- NewNew setting to respect the “Do Not Track” (DNT) browser signal.
- NewNew setting to add a MaxMind license key, enabling automatic updates and unlocking city-level geolocation data.
- UpdateMajor UI polish across all reports, improving chart consistency, tooltips, and table readability.
- UpdateRedesigned the date range picker for improved clarity and layout consistency across all report pages.
- UpdateTested up to WordPress 6.8.2.
- UpdateNow using the smaller GeoLite2-Country database for reduced size and better installation compatibility.
- FixIncorrect percentage calculation in the Acquisition overview chart.
- FixMade the tracking request referrer check protocol-agnostic (http/https) for improved reliability.
- FixEnsured consistent formatting of decimal numbers in reports across all server environments.
Version 0.1.1
August 7, 2025- NewTimezone notice to hourly charts to improve clarity.
- NewCharts now group smaller items into an “Other” category to ensure the legend is always visible.
- NewDisplay an informational notice when viewing partial data for the current month.
- FixAudience report overview, wrong top language in scorecards.
Version 0.1.0 – Initial Public Release
July 3, 2025- New Launched WP Insights Pro with a core focus on performance, privacy, and essential analytics.
- New Dashboard, Audience, Acquisition, and Content reports.
- New High-performance, file-based tracking and processing engine.
- New Settings and Tools pages for full site-owner control.
