Privacy Policy

(Updated: Semptember 17, 2025)

We value your privacy and are committed to protecting your personal data. This Privacy Policy explains what information we collect, how we use it, and your rights.

Data We Collect on Our Website

When you interact with our website, we may collect the following information:

  • Purchase Information: When you buy WP Insights Pro, we collect the necessary information to process your payment and create your account, such as your name, email address, and billing information. Our payment processing is handled by [Name of Your Payment Processor, e.g., Stripe, PayPal], a secure third-party provider. We do not store your credit card details on our servers.
  • Account Information: To access your plugin downloads and manage your license key, you will have an account on our site. We store your account details, including your purchase history and activated sites.
  • Support & Contact Inquiries: When you contact us for support, we collect your name, email address, and the contents of your message so we can assist you.

How We Use Your Data

We use the data collected on our website to:

  • Process your transactions and deliver the plugin to you.
  • Provide customer support and respond to your inquiries.
  • Manage your license key and plugin updates.
  • Improve our website and product offerings.
  • Comply with legal and tax obligations.

We will never sell or share your personal information with third-party marketers.

Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA) or the UK, we process your personal data on the following legal bases:

  • Contract performance: to process purchases, deliver the plugin, and provide support.
  • Legitimate interests: to improve our website and services, prevent fraud, and ensure proper license management.

Your Rights

Depending on your location, you may have the right to access, correct, or request deletion of your personal data. Please contact us to make such a request.

Data Retention

  • Purchase and account information is retained for as long as you maintain an active license and as required by law.
  • We may retain minimal information necessary to maintain business and legal records after account closure.

Data Collected by the WP Insights Pro Plugin (On Your Website)

WP Insights Pro is a self-hosted analytics solution. This means the plugin is installed on your WordPress site, and all the analytics data it collects is stored directly on your server, within your WordPress installation.

  • We, the creators of WP Insights Pro, have absolutely no access to your analytics data. You have 100% ownership and control over the information your website collects.

What the Plugin Collects (On Your Behalf)

The WP Insights Pro plugin is designed to collect non-personally identifiable information about your website’s visitors to provide you with actionable insights. By default, it collects:

  • The pages visited on your site.
  • The time of the visit.
  • The referring website.
  • Anonymized IP addresses.
  • Browser and operating system information.
  • Device type (desktop, mobile, tablet).

Your Responsibilities as a Site Owner

As the owner of your website, you are the “data controller.” It is your responsibility to:

  • Create and maintain your own privacy policy that informs your users what data you are collecting with tools like WP Insights Pro.
  • Comply with all applicable privacy laws in your region, such as GDPR or CCPA.
  • Utilize the plugin’s built-in privacy features, such as IP Anonymization and Data Retention settings, to align with your privacy policies.

Cookies & Tracking

Our website may use cookies and similar technologies to enable core functionality (such as keeping you logged in), enhance performance, and understand usage trends. Payment processors (e.g., Stripe, PayPal) may also use cookies as part of their secure transaction process.

You can manage cookie preferences through your browser settings.

Third-Party Services

We rely on trusted third-party providers to operate our business, including payment processors, hosting provider, email/support services. These providers are only given the minimum necessary data to perform their services and may not use your information for other purposes.

Updates to This Privacy Policy

We may update this Privacy Policy from time to time. If we make significant changes, we will notify you by posting an update on our website and/or contacting you by email.