Built on a Rock-Solid Foundation
Every feature in our analytics plugin is built on three core principles: uncompromising speed, absolute data privacy, and a commitment to keeping your WordPress site lean and stable.
Blazing Fast, by Design
We believe analytics should never slow down your website. Our ultra-lightweight tracking script is asynchronous and dependency-free. We never write to your WordPress database during tracking, ensuring zero impact on your front-end speed and back-end performance.
100% Your Data
All of your analytics data is stored securely on your own server—nowhere else. With cookieless tracking by default and built-in IP anonymization, you can respect your visitors’ privacy and simplify GDPR compliance, no third parties required.
A Clean Database, Guaranteed
Say goodbye to the bloated tables that cripple other analytics plugins. Our intelligent file-based logging and SQLite processing pipeline means your WordPress database stays lean, your backups stay small, and your site remains stable, even with millions of pageviews.
The Engine Behind Our Features
WP Insights Pro runs on a high-performance architecture designed specifically for the realities of WordPress hosting. Instead of filling your database with millions of analytics rows, we use a modern file-based logging pipeline that keeps your site fast, clean, and stable — even at scale. Explore the engineering behind our features →
1. Ultra-Light Tracker
A tiny asynchronous tracking script that loads instantly and runs independently from WordPress. No cookies, no render-blocking resources, and absolutely no impact on your front-end speed.
2. Log-Based Storage
All visit activity is recorded in compact daily log files rather than your WordPress database. This prevents table bloat, keeps backups small, and makes long-term retention more efficient.
3. Background SQLite Engine
A dedicated background worker processes log data in isolated SQLite batches. This approach eliminates real-time database stress and ensures performance even on shared hosting.
4. Instant-Loading Reports
Once processing is complete, reports are saved as optimized JSON files, allowing your dashboard to load analytics instantly — even with large datasets.
All Your Key Metrics, Beautifully Integrated
Explore the full suite of our WordPress analytics plugin features, all designed to give you clear, actionable insights directly within your WordPress dashboard.
THE DASHBOARD
Your Website’s Command Center
Get a complete, at-a-glance overview of your site’s performance the moment you log in. Our main dashboard brings your most important metrics together, from traffic trends and top content to key acquisition channels and visitor loyalty.
AUDIENCE INSIGHTS
Understand Who Your Visitors Are
Go beyond simple visitor counts. Discover where your audience comes from with accurate geolocation data. Learn what browsers, devices, and operating systems they use to access your site, helping you optimize your user experience.
ACQUISITION & TRAFFIC SOURCES
Discover How They Find You
Pinpoint your most effective marketing channels. Our advanced attribution system automatically categorizes your traffic from social media, search engines, ad campaigns, and referring sites. Track UTM campaigns and custom parameters to measure your marketing ROI with precision.
CONTENT PERFORMANCE
Know What Content Resonates
Identify your most popular and engaging content. See which pages get the most views, which ones are the most common entry points for new visitors (Landing Pages), and which pages are most likely to be the last one a user sees (Exit Pages).
Measure What Truly Matters: Your Business Goals
These advanced tracking features are what elevate WP Insights Pro from a simple traffic monitor to a professional business intelligence tool.
NO-CODE EVENT TRACKING
Track Any Interaction
Don’t just track pageviews—track actions. Our “No-Code” event tracker lets you measure clicks on any button, link, or element, as well as views of important sections on your page. Simply enter a CSS selector in the settings, and you’re done. No coding required.
POWERFUL GOAL CONVERSION
Define Your Success
Turn raw data into business intelligence. With our simple Goal system, you can define any key action as a conversion—a “thank you” page visit, a newsletter signup, or a contact form submission. See your overall conversion rate and discover which traffic sources and landing pages drive the most results.
A Toolkit Built for Professionals
Our WordPress analytics plugin includes a range of professional features designed for power users, agencies, and anyone who needs to get the most out of their data.
Long-Term Trend Analysis
Zoom out and see the big picture. Our Historical Trends dashboard lets you visualize the performance of any metric—from site-wide visits to specific goal conversions—over months or years.
Performance Comparison
Instantly compare your current performance to the previous period. See trends and understand your growth with a single click, right from the main dashboard.
Export Everything
Your data is yours. Export any report table to CSV for use in spreadsheets, client reports, or external business intelligence tools.
Smart Data Management
Set it and forget it. Configure custom data retention policies to automatically manage file sizes and stay compliant. Our system is built for long-term, hands-off reliability.
