Built on a Rock-Solid Foundation
Every feature in our analytics plugin is built on three core principles: fast performance, strong data privacy, and maintaining a lean, stable WordPress site.
Blazing Fast, by Design
Analytics shouldn’t slow down your website. Our ultra-lightweight tracking script is asynchronous and dependency-free. Tracking never writes to your WordPress database, ensuring zero impact on front-end speed or back-end performance.
100% Your Data
All of your analytics data is stored securely on your own server—nowhere else. With cookieless tracking by default and built-in IP anonymization, you can respect your visitors’ privacy and simplify GDPR compliance, no third parties required.
A Clean Database, Guaranteed
Say goodbye to the bloated tables that cripple other analytics plugins. Our intelligent file-based logging and SQLite processing pipeline means your WordPress database stays lean, your backups stay small, and your site remains stable, even with millions of pageviews.
The Engine Behind Our Features
WP Insights Pro runs on a high-performance architecture designed specifically for the realities of WordPress hosting. Instead of filling your database with millions of analytics rows, we use a modern file-based logging pipeline that keeps your site fast, clean, and stable — even at scale. Explore the engineering behind our features →
1. Ultra-Light Tracker
A tiny asynchronous tracking script that loads instantly and runs independently from WordPress. No cookies, no render-blocking resources, and absolutely no impact on your front-end speed.
2. Log-Based Storage
All visit activity is recorded in compact daily log files rather than your WordPress database. This prevents table bloat, keeps backups small, and makes long-term retention more efficient.
3. Background SQLite Engine
A dedicated background worker processes log data in isolated SQLite batches. This approach eliminates real-time database stress and ensures performance even on shared hosting.
4. Instant-Loading Reports
Once processing is complete, reports are saved as optimized JSON files, allowing your dashboard to load analytics instantly — even with large datasets.
All Your Key Metrics, Beautifully Integrated
Access all the key features of our WordPress analytics plugin, providing clear, actionable insights directly within your dashboard.
THE DASHBOARD
Your Website’s Command Center
Get a complete, at-a-glance overview of your site’s performance the moment you log in. Our main dashboard brings your most important metrics together, from traffic trends and top content to key acquisition channels and visitor loyalty.
AUDIENCE INSIGHTS
Understand Who Your Visitors Are
Go beyond simple visitor counts. Discover where your audience comes from with accurate geolocation data. Learn what browsers, devices, and operating systems they use to access your site, helping you optimize your user experience.
ACQUISITION & TRAFFIC SOURCES
Discover How They Find You
Pinpoint your most effective marketing channels. Our advanced attribution system automatically categorizes your traffic from social media, search engines, ad campaigns, and referring sites. Track UTM campaigns and custom parameters to measure your marketing ROI with precision.
CONTENT PERFORMANCE
Know What Content Resonates
Identify your most popular and engaging content. See which pages get the most views, which ones are the most common entry points for new visitors (Landing Pages), and which pages are most likely to be the last one a user sees (Exit Pages).
WORDPRESS-NATIVE INSIGHTS
Understand Why Your Content Performs
Most analytics tools only track pages. WP Insights Pro understands your WordPress structure, letting you analyze performance by author, post type, category, and tag. Discover who creates your best content, which formats perform strongest, and which topics truly engage your audience — insights external analytics platforms simply can’t provide.
Measure What Truly Matters: Your Business Goals
These tracking features allow WP Insights Pro to go beyond basic traffic monitoring, providing detailed data for understanding user interactions and conversions.
NO-CODE EVENT TRACKING
Track Any Interaction
Don’t just track pageviews—track actions. Our “No-Code” event tracker lets you measure clicks on any button, link, or element, as well as views of important sections on your page. Simply enter a CSS selector in the settings, and you’re done. No coding required.
POWERFUL GOAL CONVERSION
Define Your Success
Turn raw data into business intelligence. With our simple Goal system, you can define any key action as a conversion—a “thank you” page visit, a newsletter signup, or a contact form submission. See your overall conversion rate and discover which traffic sources and landing pages drive the most results.
A Toolkit Built for Professionals
The plugin includes features for power users, agencies, and anyone who needs detailed analytics and data management tools.
Long-Term Trend Analysis
Zoom out and see the big picture. Our Historical Trends dashboard lets you visualize the performance of any metric—from site-wide visits to specific goal conversions—over months or years.
Performance Comparison
Instantly compare your current performance to the previous period. See trends and understand your growth with a single click, right from the main dashboard.
Export Everything
Your data is yours. Export any report table to CSV for use in spreadsheets, client reports, or external business intelligence tools.
Smart Data Management
Set it and forget it. Configure custom data retention policies to automatically manage file sizes and stay compliant. Our system is built for long-term, hands-off reliability.
